Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
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Dave's Blog

“What Does Success Look Like?”

That’s the most important question you can ask of your marketing. It isn’t a throwaway or something trite, it is simply the single most important question to ask. Here’s why: If you don’t know where you are trying to get and what you are trying to achieve, you will have absolutely no way of understanding […]
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What’s The Frequency, Kenneth?

Do you remember that R.E.M. song from the mid-90’s? And, the attack on Dan Rather that spurred the title? Maybe you do, maybe you don’t. But the reason I mentioned it was because it highlights a challenge that a lot of us face when we are working on getting our marketing message out…and that is: […]
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What’s The Frequency, Kenneth?

Do you remember that R.E.M. song from the mid-90’s? And, the attack on Dan Rather that spurred the title? Maybe you do, maybe you don’t. But the reason I mentioned it was because it highlights a challenge that a lot of us face when we are working on getting our marketing message out…and that is: […]
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So what is the proper role of advertising in your marketing efforts? Well, it does have a role, but it is likely different than you think because when you are marketing a brand and trying to build awareness, advertising is the most ineffective way to deliver the results you are looking to achieve. Why? Advertising […]
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So what is the proper role of advertising in your marketing efforts? Well, it does have a role, but it is likely different than you think because when you are marketing a brand and trying to build awareness, advertising is the most ineffective way to deliver the results you are looking to achieve. Why? Advertising […]
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Marketing Really Is Branding…

  At this point in time, branding and marketing are pretty synonymous with one another. Because if you don’t do a good job of branding your business, you aren’t really marketing yourself at all. And, lately, I have been focusing a lot on the role of marketing and branding as powerful tools to generate business. […]
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