Dave's Blog - Page 197 of 200 - Wakeman Consulting Group

4 Ways That Strategy Helps Your Organization

Strategy…that’s a big word that people talk about all the time and I think it sometimes gets caught up with tactics or it isn’t very clear to people. So that usually means that people end up not understanding how strategy helps their organization. Here are 4 ways that strategy can help your company: 1. Choose […]

Every choice creates a path

When I talked about opportunity cost yesterday, I began jumping around to how opportunity creates a path. But that isn’t really completely true, because every choice creates a path…good or bad, wise or unwise. And, that is why the Joker comic above is amusing to me. The Joker in Christopher Nolan’s Batman universe was all […]

Do you understand what picking means?

It isn’t unusual to see any number of companies that are all over the place because they haven’t really picked a path for their organization…and instead they are falling for that fallacy that you can end up being all things to everyone. The challenge is that by choosing one thing, you are making a decision […]

Are You Giving Off The Perception Of Excellence?

Do you remember the show: “How I Met Your Mother?” And, the brand that Barney Stinson built for himself after he had his heart broken early on in his adulthood? Well, that brand is what I want to talk with you about…because he took a former tree hugging hippy and turned him into someone that […]

Wait!? Marketing Works!

Comics work because they tell some sort of universal truth. Marketing works because it tells us a story. Marketing works because it helps reinforce a worldview. Marketing works because it helps us know that we aren’t alone in the world. Marketing works because it refines our understanding of what it means to be a consumer. […]

Is Your Marketing Resonating

Do you often feel like your marketing and messaging is nothing more than “blah, blah, blah?” That’s probably something we all deal with at some point. The fact is that as we are more and more inundated with marketing messages, it becomes more and more important for you to cut out the “blah, blah, blah” […]

Why Your Marketing Isn’t Getting Results?

There are a lot of reasons your marketing isn’t getting the results you desire, but here are just a few: Not focused in any manner. You aren’t conveying value. You are going to places that your buyers are not. You are doing all the things you “have” to do and not the things you “need” […]