Contact Dave: + 1 917-705-6301

Email: dave@davewakeman.com

4538 Broad Branch Road NW Washington, DC 20008

Contact Dave: + 1 917-705-6301

Email: dave@davewakeman.com

4538 Broad Branch Road NW Washington, DC 20008

Dave's Blog

Where does your brand get its value?

One of the key questions you will need to answer at some point is where is my brand getting its value? And, for a lot of companies, the answer gets muddled because they believe that the brand gets its value from the stuff that it makes. Which really isn’t true. Because lots of people and […]

Where does your brand get its value?

One of the key questions you will need to answer at some point is where is my brand getting its value? And, for a lot of companies, the answer gets muddled because they believe that the brand gets its value from the stuff that it makes. Which really isn’t true. Because lots of people and […]

What is a brand?

A lot of times we hear the term “brand” thrown around with little to no context attached to it. That usually means that it gets lost in a shuffle of words rendered meaningless because of their improper use like advertising and marketing. But at the core of what a brand is lies one simple idea: […]

What is a brand?

A lot of times we hear the term “brand” thrown around with little to no context attached to it. That usually means that it gets lost in a shuffle of words rendered meaningless because of their improper use like advertising and marketing. But at the core of what a brand is lies one simple idea: […]

10 Key Concepts You Have To Understand About Branding

At some point, I think it was Tom Peters, told us that we are all brands now. That is accurate, but it also has had the impact of making the ability to understand what a brand is and does and how it is impactful a challenge as well. Branding is about creating an image for […]

There’s always change

You see the picture above? That’s the Coca-Cola logo over the years. And, without much prompting, you can notice some significant changes in the logo over the years. This one is Apple. Again, a lot of change over the years. But what is the point of all of this, that brands and their images change. […]

There’s always change

You see the picture above? That’s the Coca-Cola logo over the years. And, without much prompting, you can notice some significant changes in the logo over the years. This one is Apple. Again, a lot of change over the years. But what is the point of all of this, that brands and their images change. […]