Dave's Blog - Page 191 of 205 - Wakeman Consulting Group

“If Everyone Is Your Market…”

In business today, it is pretty common to hear someone tell you, “I’m just looking for new clients” or “We’ll do anything,” or “We are just looking for opportunities.” Something like that…am I right? But this really is a failure that can become fatal without too much time passing if you aren’t careful. Why is […]

The #1 Business You Are In…

One thing I get asked pretty regularly is: what is the number 1 key to growing or making my business rebound… And, the answer is always the same. The main goal of your business is to market your product or service. It is really as simple as that.

3 Ways To Shape A Better Value Proposition

When you set out to create a marketing and sales strategy for your organization, it is pretty essential that you start out by figuring out what your value proposition is. As the world becomes more and more competitive and it becomes easier and easier to find a service provider for your needs, your marketing and […]

10 Considerations Your Marketing Must Make

The first rule of marketing is that you need to put some thought into it and identify a market and a void that you want to fill. Unfortunately, that doesn’t always happen and you end up with a bunch of worthless advertising that just eats away at any good will you might have possibly had. […]

Back To Basics #5: Everything You Do Is A Reflection Of Your Brand

As we look at the basics of business and how important they are to the overall performance and longevity of your enterprise, it is important to reflect on one key attribute of your business that can often get lost in the shuffle of all of the other responsibilities that you and your team may find […]

A Simple Question That Can Change Your Business:

Most of the time our focus is jumping all over the place. I think that has to be in large part due to the concentration of noisy items that are always calling out for our attention. And, what does all this erratic and needless noise do to us, it causes us to lose focus on […]

What Exactly Is Your Focus?

In a lot of organizations, you end up finding that everyone is off doing something else. The marketing department is looking at one set of data and focusing on one different problem. The sales team is off on it’s own special mission to make sales in an area that may or may not be the […]