Dave's Blog - Page 188 of 202 - Wakeman Consulting Group

The Challenge of Keeping Your Brand Focused

One of the big challenges for any brand is maintaining their focus. And, one of the big things that most brand managers do is try to justify their lack of brand focus with some sort of justification for their lack of focus, but if your brand isn’t focused you are just causing yourself some real […]

Is Your Brand Focused Enough?

Previously, I discussed focusing ways that you can build a stronger brand for your company. And, one of, if not the most important, component of a successful branding campaign is focusing your brand. I don’t think I need to list too many reasons for why having a focused brand is important, but here are a […]

3 Things You Need To Know About Your Buyers

One of the big challenges in selling anything is making sure that you are talking with the right people. And, for a lot of you, I bet you are scratching your head because so much of your time is spent on just hoping that you are going to be able to get in touch with […]

Is This Strategy A Fit?

A question that it always pays to heed is: “Does this really fit who we are?” How many times have you seen a business or a person do something that is ridiculous for some seemingly unknown reason. And, after the fact it almost always becomes a situation where the person or people in question say […]

10 Steps To Improve Your Company’s Branding

Branding is one of those buzz words that is thrown around constantly. Everyone is a brand. Everything is a brand. All of our attention should be on our brand. La la la. What most of these buzz driven, cliche filled discourses on branding miss is how a brand really works and, more importantly, how you […]

Your Strategy Is Really About Only One Thing…

Your mission and strategy come down to one thing and one thing only, vision. But in too many cases, vision isn’t the leading thing that most organizations think about when they are formulating their strategy. It could be profits. It could be market. It could be market share. It could be any number of things, […]