Dave's Blog - Page 187 of 205 - Wakeman Consulting Group

3 Ways To Generate Some Brand Building Publicity

Rule #1 of branding is that you build your brand through publicity! So that means that the press and PR isn’t a nuisance, but an actual asset to your business and something that you should be spending a tremendous amount of time cultivating. But how do you garner that brand building publicity? Here are a […]

A great brand has focus

We have all been in a position where we have been distracted and unfocused in what we are trying to do or what we hope to accomplish. What happens when this occurs is that we really have a difficult time figuring out where we want to put our attention or accomplish. The same can happen […]

12 Keys To Branding

There are any number of books on branding and it can’t be understated how important your company’s brand is to the long term success of your organization. While no list of ways that you can build a better business brand will ever be complete, here are 12 keys that you can use pretty consistently if […]

10 Ways To Make Your Strategy More Effective

One of the big challenges all of us face is that we are constantly strained for time and attention. This applies to pretty much every area of our lives, but when we are running a business, it is especially taxing when it comes to how do we make long-term, strategic decisions and how do we […]

“What Should My Brand Be?”

This isn’t an easy question to answer… Because the answer likely isn’t stagnant. And, it is going to likely be something you come back to over and over again. What your brand should be does have a beginning that is easy to identify. It begins with a simple question: What is the value that I […]

“What Should My Brand Be?”

Where does your brand get its value?

One of the key questions you will need to answer at some point is where is my brand getting its value? And, for a lot of companies, the answer gets muddled because they believe that the brand gets its value from the stuff that it makes. Which really isn’t true. Because lots of people and […]