Contact Dave: + 1 917-705-6301

Email: dave@davewakeman.com

4538 Broad Branch Road NW Washington, DC 20008

Contact Dave: + 1 917-705-6301

Email: dave@davewakeman.com

4538 Broad Branch Road NW Washington, DC 20008

Dave's Blog

Leading with brand consistency

Let’s be clear, any marketing or branding effort that you take is going to succeed or fail based on your willingness and ability to really, seriously deliver your message and your value consistently. That’s pretty much the key. You can have a terrible market message, but if you deliver it consistently, you have a likelihood […]

All Brands Better Have A Point Of View:

We talk a lot about all kinds of things surrounding branding… And, one of the things that gets overlooked all too often is the idea that a brand should and better have a meaningful Point of View. How do you really define a meaningful POV for a brand? Its not as difficult as you think. […]

All Brands Better Have A Point Of View:

We talk a lot about all kinds of things surrounding branding… And, one of the things that gets overlooked all too often is the idea that a brand should and better have a meaningful Point of View. How do you really define a meaningful POV for a brand? Its not as difficult as you think. […]

Does Your Brand Convey Its Quality?:

Or, for that matter, its lack of quality and its value at a lower price point? And, really, when you are discussing the idea of branding terms like quality, value, price, etc. are all just doors and ways to get to the concept of discussing whether or not your brand is really telling the story […]

The role of advertising in branding

To many marketers, advertising is the way that they lead into brand building. This is always the wrong choice. The reasons that advertising is not effective for brand building are many, but the most important reasons are: Its expensive Gaining traction from advertising without a strong brand is difficult Can’t really be used to build […]

The role of advertising in branding

To many marketers, advertising is the way that they lead into brand building. This is always the wrong choice. The reasons that advertising is not effective for brand building are many, but the most important reasons are: Its expensive Gaining traction from advertising without a strong brand is difficult Can’t really be used to build […]

Publicity is your brand’s best friend:

There are a lot of theories on branding and how to build a brand. With much of the advice being given based upon the exciting buzz du jour. But there is only one tried and true way to build a brand strong and fast: publicity! Why is publicity such a friend to your brand? Here […]