Dave's Blog - Page 184 of 202 - Wakeman Consulting Group

Do You Really Know Your Buyers?

One thing about our modern advertising/marketing/sales environment is that BIG DATA has encouraged us to believe that people can be broken down into simple desires, needs, and trigger points. And, how this plays out in the way we talk with our buyers is we often talk at them like idiots. Instead of talking with our […]

A Path To Higher and More Value

One key to continual growth in your business is that you need a ladder of value for you to move your prospects and clients along. This is important because it is not likely that you are going to convert someone from an unknown to a huge client in one step, there are likely to be […]

Have You Created A Path Forward For Your Clients?

In most sales situations, you aren’t going to jump from zero to a million in one sale. It happens but it doesn’t happen very regularly. I guess that depends on what you are selling, but I digress. What this really means is that you need to have an understanding of the customer path you want […]

Rule #1: Discounts Are Bad, Okay?

One of the first things that marketers jump to when faced with a sales challenge is discounts! Stop! STOP! STOP! Discounts are one of the great brand destroyers and a crutch that has led to the destruction of the retail market as we know it. Think about this, you create a product or service and set […]

10 Tips To Maximize Your Sales Efforts:

Let’s be clear, no matter what your job title is or what you think you do…you are in sales. I learned this lesson when I was about 18. A friend of mine during summer school at the local community college told me this: “if you have ever had sex, you are in sales.” Which makes […]

“This Offer Is Exclusively For You!”:

All of the most outstanding brands do one of two things: The include a large group of people and they exclude a lot of people. There is nothing wrong with excluding people from your brand’s value proposition. In fact, it is one of the best things that you can do for your brand. Why? Because […]

Do You Believe In Consistency?:

Here’s a great tip that you can use for the rest of your career: If you want to improve the performance of your marketing and advertising and branding, you need to focus on how consistently you deliver your message! Pretty simple, right? The number one key to the success or failure of your marketing efforts can often […]