Dave's Blog

Are you measuring the right things?

September 5, 2016
wakemanconsulting
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One of the big challenges many people and companies deal with is the challenge of measuring the right things. I do a lot of work in sports business and for a lot of the sports sales teams I work with, phone calls is the measurement that they use for success. Even though study after study […]

September 4, 2016
wakemanconsulting
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One of my favorite parts of Tim Ferriss’s book The Four Hour Workweek is when Tim talks about knowing your customer. The bare minimum that any company or business should achieve before they even start throwing around the idea of marketing anything is: Who is our customer? What is important to them? What is valuable to them? […]

September 3, 2016
wakemanconsulting
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One of the big issues for a lot of marketing and sales professionals is the proliferation of buzz words and meaningless jargon that penetrates the part of a business that is essential to making sure your business creates a market for its products and services. In my never-ending quest to help demystify the marketing process […]

September 2, 2016
wakemanconsulting
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One of the challenges that almost everyone talks about when they have a discussion of strategy is that in too many cases their strategy is great and the planning is awesome and the ideas are fantastic. Then: the strategic planning is over! What happens next? Nothing!? Which means that your strategy is only as effective […]

September 1, 2016
wakemanconsulting
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Strategy is about more than having a good plan, having outcomes based goals, or even tying outcomes to a feedback loop…all of which are ideas that we have thrown around here recently. One of the biggest and likely the most meaningful aspects of a strategic effort or revolution in your organization is the role that […]

August 31, 2016
wakemanconsulting
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The end result of your strategic planning should lead you directly to PARADISE! Not the kind of paradise with umbrella drinks and suntan lotion, but the business kind…which is the place where your ideal market huddles and is reachable. If you buy into my premise that all strategy boils down to 3 simple questions: What […]

August 31, 2016
wakemanconsulting
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No matter what your industry or what your organization’s mission is, the end result of your strategy is the same…you need to achieve results. Unfortunately, in too many organizations the strategy sessions end up being sessions that never end. This can be driven by any number of reasons, but a few of the common ones […]

Are you measuring the right things?

Before You Spend A Single Dollar: Know Your Customer!

10 Things That Will Make Your Marketing Meaningful!

Your Strategy! Does It Have A Life?

Leading The Strategy Evolution Of Your Company!

Paradise! That’s Where Your Target Market Is!

Your Strategy Has One Important Point: Results!

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