Dave's Blog - Page 181 of 205 - Wakeman Consulting Group

Is Your Messaging Going In The Right Direction?:

The cartoon above illustrates something that is pretty common to all of us at some point, the question of whether or not we took a wrong turn. When you think about life, that question arising at some point seems like a given. But do you ever take the time to think about it in regards […]

Do You Understand Brand Strength?:

We hear a lot about branding and “strength of brand” and a lot of other terms that are meant to mean depth of thought in regards to marketing and branding thought. Most of them are the exact opposite. When you consider whether or not your brand has strength, there are likely only 3 things you […]

Do you know the difference between advertising and marketing?

For dramatic effect I put the Hatfields and McCoys picture up there for you…because if you are going to understand the difference between marketing and advertising, you need to have an understanding of differences. In many cases, it has become acceptable for people to reference marketing and advertising in the same breath. Like they are […]

Do You Have The Right Mix For Your Marketing?

One of the keys to your marketing and branding success is getting the right mix of ingredients into your plan. As the picture above shows, think about it like making a cake or baking muffins. The simple and only real rule that you need to remember is that there is no preset mix that will […]

10 Keys To Marketing Success

Marketing is an idea and a concept that is constant conversation on the Internet. And, just because there is so much discussion about it, that doesn’t mean that marketing is always done very well. In fact, with so many self-proclaimed “gurus” and “ninjas” populating the marketing conversation, it is surprising how much poor marketing occurs. […]

Renewing your brand:

In time even the best brands can become stale. So the need to renew or refresh our brand is going to touch all of us at some point. If you buy into the premise that all brands should have a level of aspiration to them, the best way to ensure that your brand is constantly […]

Keeping Your Brand Tight:

A major challenge for many companies and brands is trying to be too much or do too much. In many cases, brands fall into that deadly trap that makes people think “if I just tell you this one last thing, you are going to be totally bought in.” Which never happens. So the challenge when […]