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dave@davewakeman.com
Washington, DC 20008
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Dave's Blog

Here’s a wise use of a testimonial…

In working with a lot of sports, entertainment, and hospitality companies over the years, people talk about word of mouth pretty regularly. Along with referrals and testimonials. What you find if you spend enough time around these verticals is that in most cases, the talk is great, but the execution is piss pour. That’s why […]
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Are You Making The Right Ask In Your Emails?

Recently I put out a request for people that were struggling with their email campaigns: either the entire campaign or if they were finding that they were challenged with even getting their emails opened, if they were tracking them through some sort of email system. That led me to an interesting example from a college […]
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