Dave's Blog

Would Your Vision Make Superman Proud?

October 9, 2016
wakemanconsulting
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Just like Superman, if you have a strong, targeted vision…you can achieve almost anything. Most of the time, the idea of having a strong vision is just tossed around like “meh, we have one, its important…whatever.” The only problem with that is that your vision is an essential part of your business. This means that […]

October 8, 2016
wakemanconsulting
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There is a quote attributed to Mike Tyson that says something along the lines of “everyone has a strategy until they get punched in the mouth.” Which is pretty true. Your strategy, when thought about in that context has tremendous potential and opportunity…until you actually start taking action on it. Once that happens, things are […]

October 7, 2016
wakemanconsulting
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Man, in the world of sales and marketing it is so easy to fall in love with numbers and metrics that make you feel useful and productive. But the question I ask so many of my clients and prospects is: are the thing you measure really all that important? Sometimes I get a knee jerk: […]

October 6, 2016
wakemanconsulting
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Strategic planning is great and all! But many organizations fail when it comes time to make that strategic plan into a set of action items that will move the plan forward into the world of results! This is an easy thing to have happen too. Because in many organizations the strategic planning is handled on […]

October 4, 2016
wakemanconsulting
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Here’s something that you might not think about all the time…but do you really know exactly who your buyer is? Or, do you spend a lot of time focusing on just talking to anyone that will listen? You might think that they are one in the same because in theory the people that you talk […]

October 3, 2016
wakemanconsulting
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When we sell or think about our products and services, it is pretty easy for any of us to spend too much time focusing on what we think is valuable and what we think ought to be important to our buyers. The truth is that this way of looking at value is entirely backwards. What […]

October 2, 2016
wakemanconsulting
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Lots of people love to rush into strategic “planning” or “thinking” sessions. And, they usually do so without putting much thought into where their focus should be. Let’s not do that. Here are 10 areas that you need to focus on and think about before you take the first step in any strategic thinking or […]

Would Your Vision Make Superman Proud?

Get over it! Your strategy will change!

Stop It With The Numbers! Why Not Measure Something Important Like Outcomes?

Are You Going To Do Something With That Plan?

Do You Really Know Who Your Customer Is?

Do You Understand Value From Your Customer’s Perspective?

Stop! Before You Start Any Strategic Initiative, Think About These Areas!

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