Dave's Blog - Page 17 of 200 - Wakeman Consulting Group

7 Things Most People Get Wrong About Pricing

I’m hosting a FREE pricing session on August 15th at 1 PM Eastern. Pricing is the number one thing I get asked about lately. Most of the time, I get asked in a kind of quiet way, like someone is embarrassed about not knowing more about pricing or having made a mistake. The reality is […]

Qual Research v. Quant Research: It’s Really Both!

Andrew Tenzer writes about the growth of qual research in Marketing Week this week, making the point that qual alone isn’t going to solve everything and quant alone won’t solve everything. About a year or so ago, I wrote a piece for the ALSD about backward market research where I tried to simplify the original idea in a way […]

For Modelo, Beating Bud Light Was About the Marketing…Stupid!

Lord knows we’ve heard this mantra for months, “Go Woke! Go Broke!” in relation to Bud Light’s loss of the number one beer sales slot in the United States. It even sounds good when you put it in the context of a conservative “boycott” of Bud Light that was sparked by “outrage” over a Bud […]

Ticketing Food Fight: My Thoughts on FAIR Ticketing Act, Ticket Bill of Rights, the Ticket Market, and More!

Hi! I’m back! Which means Penny is back as well. I’ve been considering changing the nature of the newsletter to go a bit deeper into some of these stories, but not 5 at a time. Meaning: I’m going to start sending out multiple each week with just one story, maybe two at a time. I’ve […]

Twitt…er, X cuts ad prices to stimulate demand. There’s just one problem!

Hi! So X cut ad prices to win back advertisers!? Lucky for you, I’m hosting a FREE session on setting better prices on August 15th, but today I’ll explain to you a few things about pricing that make this decision unwise. Today’s riff is on pricing and X/Twitter. Price doesn’t stimulate demand: In economics, you’ll hear the […]

Tesla keeps Discounting and Profits Keep Falling…”The Doom Loop of Discounts”!

I’ve been going through the process of thinking about how to market and sell myself and my work. That has required a lot of time to do the difficult work of thinking. As I’m working through how to offer up more ideas to generate more ideas with a hat tip to Louis Grenier from Everybody […]

WTF?! Cirque du Soleil and Reinvention

Originally published to my email list! Late in August, I’ll teach my brand management class for executive MBA students. On Sunday, The New York Times printed an article about Cirque du Soliel that could be a case study for me to use for the entire class. I jotted down a few notes as I was reading it that […]