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Dave's Blog

Have You Built A Culture?

Culture seems to be having a moment in business circles. I don’t know if its the millennials or the push to make everything about them or whatever. Or, if culture was always on people’s minds. Whatever, again! The big thing is that culture has always been important. It is just that culture is like everything […]
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Right Time, Right Place, Right Idea

We talk a lot about variables. We probably don’t talk enough about timing, place, and ideas. As an example, I used a picture of Nick Saban above. If you don’t know, Nick Saban has probably coached his way to being either the best college football coach ever or the second best college football coach ever […]
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The Key To Modern Marketing Is…

Not having just one message that cuts through like a magic bullet, but to deliver messages over and over again. All of them consistent with your vision of the world. All of them new and relevant. Powerful, that’s a myth. Powerful comes when people actually start paying attention.
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Why Is Most Marketing Today So Terrible?

One of my favorite activities, and I say favorite with all irony, is to look at what passes for marketing and advertising in most cases today. I’ve been known to tweet when I see ads for companies in magazines that really don’t fit, that aren’t focused on the right market, and that completely are wastes […]
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Can You Tell You’ve Hit A Tipping Point?

I’m sure you have all heard about the concept of a tipping point. But probably the bigger challenge is understanding when you’ve hit one. Which is a challenge because they aren’t usually obvious. I heard Ted Leonsis talk about Monumental Sports’ plans for growing their footprint in sports and digital media over the next few […]
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