Dave's Blog

Yellow Cards for not attending matches?!?… A few other thoughts…

August 20, 2023
wakemanconsulting
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Hi! I’m officially back from my summer holiday this week as I’m off to the Midwest to teach applied brand management to the executive MBA students in the Kelley Direct Online MBA program that is a part of the Kelley School of Business at Indiana University. BTW, the #1 online MBA program in the world offered by […]

August 20, 2023
wakemanconsulting
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Hey! I’ve probably mentioned in the past that I will be teaching Executive MBA students brand management… I can give you some details this week because I’m off to teach branding sports teams to the executive MBA students of the Kelley Direct MBA students at the Kelley School of Business. I’ll be in Milwaukee from Thursday […]

August 10, 2023
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These 3 stories fit together in my mind: Why? Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts and support my work. Subscribed Because these 3 all teach us the dangers of underpricing/introductory pricing or scale for the sake of scale when you don’t know whether or not […]

Bob Lefsetz nails Brand Management!

Bob Lefsetz writes about brand management and he nails it. The 3 key questions you need to know the answer to as a brand manager are: In Bob’s words: “Identity”. That’s your position. Who are you? What are you against? Why you? Bob shares that you can’t be very everyone, you have to be for a specific […]

What Can We Learn From “The Croissant Theory”?

There is a bakery near me, Bread Furst, that I visit sometimes. My son and his buddy love the glazed honey donuts and they’ll get pumped up at Gold’s Gym and go over for the donut every few weeks. (They show so much restraint only going every so often…I don’t know if I had that […]

Bud Light: Sales & Ad Focused Recovery. Will It Work?

Much has been made of Bud Light’s slip from number one to number two in beer sales in the United States. The dominant argument is that Bud Light is the victim of a “boycott” for becoming too woke. While the data seems to point that the opposite argument could be at play and that a lack of […]

AirBnB Focuses on Their Brand: Cash Follows!

AirBnB credits an emphasis on “top of funnel” marketing with their best quarter ever. I agree. You build a brand by establishing top-of-mind awareness with your customers. That starts by hitting people in the emotional areas… In this example, the focus on PR is key because things like the Barbie Dreamhouse emphasize long-standing mental connections that […]

Yellow Cards for not attending matches?!?… A few other thoughts…

Yo! Teach… Or, Can You Call Me, “Professor Dave?”

Disney/Uber/WeWork Teach Us a Few Things About Pricing…

Bob Lefsetz nails Brand Management!

What Can We Learn From “The Croissant Theory”?

Bud Light: Sales & Ad Focused Recovery. Will It Work?

AirBnB Focuses on Their Brand: Cash Follows!

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