I’ve been doing some thinking lately about my business and my expertise in strategy.
The question that guides me: “What does success look like?”
In thinking through strategy, the outcome of a successful strategy is generating more profit.
How do you go about that?
There is more than one way.
I’ve put together 7 to get you started.
- Cut costs/Become more efficient: Pretty straight forward.
- Enter new markets: Take your product or service to new territories.
- Raise your prices: Underpricing is an issue in a lot of places.
- Better targeting: Sometimes you aren’t focusing on the right customers or prospects.
- Grow your market share: Sometimes you’ve fallen into a rut of “we have enough business”.
- Strengthen your brand: This can give you pricing power and help create a preference for your business.
- Differentiate yourself: Don’t be a “me too” brand/product/service. Be unique for your customers.
As an action step, which one can you focus on starting tomorrow?
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Dave's Foundations of Strategy and Growth - Wakeman Consulting Group
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