Recently I have had the opportunity to speak with people across the sports industry about their best practices in sports and tickets…
One amazing thing I found was that despite our embrace of technology and the Internet, some old school sales techniques are giving them a tremendous boost…so things like direct mail, promotions, and phone calls.
The point being that as you are developing your sales and marketing ideas, what if all the shiny toys had a little wear on them? Would they still be the most helpful?