When I visit clients, I am often inundated with questions about the effectiveness of a particular tactic.
Too often, any one tactic can have the feeling of a pyramid scheme or 3 card monty if you don’t know what you are looking at and why you are looking at it.
This is why I speak pretty often on the idea of building a framework for your decisions…
The thing about any one decision is that none of these decisions happen in a vacuum and none of them happen independent of the rest of the world…so unless there is a consistent focus on certain results and concepts, it is easy to get into a situation where you are basing success and failure off of irrelevant measures.