Your mission and strategy come down to one thing and one thing only, vision.
But in too many cases, vision isn’t the leading thing that most organizations think about when they are formulating their strategy.
It could be profits.
It could be market.
It could be market share.
It could be any number of things, but it is always about your vision about how you are going to change the world when they interact with your product or service.
And, how do you actually spell out that vision for you and your organization so that you can use it as the basis for a great strategy?
Here are a few ways:
1. Start with your output:
What do you deliver?
What are you as a company?
Begin with that.
2. Does your business have a POV?
To build a compelling vision for your company, you need to have a point of view.
It often feels like too many vision statements and companies are happy to just be me too and just like everyone else.
But your business should be different. You want to be unique. You want to cut through the clutter and noise that defines the modern world that we live in.
3. Define an audience or market:
You don’t want to have the entire world be your target because that isn’t likely to play very well in most cases.
So as much as it makes sense, you need to identify your market or the community that you are communicating to or delivering to.
4. Make it real:
The final aspect of creating a compelling vision or mission for your company as a tool to drive your strategy, you need to make this thing real.
Why?
Because have you seen some of these terrible mission and vision statements that talk about things like “human centered” or “people focused” that really leave you feeling numb?
That’s right!
These things are terrible.
You want to make your mission and vision relatable.
So if you focus on these 4 ideas, you will find that your organization will be stronger and your strategy will be more focused.
Your Strategy Is Really About Only One Thing… was originally published on Wakeman Consulting Group