strategy Archives - Page 2 of 60 - Wakeman Consulting Group

The BIG Ticket: The Vedder Cup

Hi! You didn’t think this one would miss my attention, did you? The Mariners, the Padres, and Eddie Vedder are coming together to create the Vedder Cup. The teams will come together to support the EB Research Partnership. This is an organization for which I did a pro bono project back in 2019. A great cause to […]

The BIG Ticket: 3 Ways for Marketing Teams to Keep Their Pricing Power

Hi! One final note from NYC where I gave a lecture at NYU. This is another one from the ALSD archives that applies right now. Pricing is marketing’s MVP moment. This is the moment marketers capture value from the efforts they’ve taken over the years building your brand. However, in too many cases marketers end up […]

The BIG Ticket: Selling Experience for the Future

Hi! I wrote this one for the ALSD a while back. I re-read it. The information here works, especially for mapping a customer journey. Enjoy! One area of strength for teams around the country is in premium sales. This is great because it allows teams to more quickly get back on their feet from the pandemic’s […]

The BIG Ticket: Consumer Sentiment Webinar: TODAY!

Hi! I’m hosting a FREE webinar today at 1 PM Eastern about customer sentiment in 2025. I’m going to spend about 15-20 minutes sharing some ideas. Then, we are going to throw open the doors to your questions, live or before the broadcast. To preview, here we go. Consumer Confidence is Dropping Fast: Consumer confidence is […]

Your Strategy is a Mess. What’s That Look Like?

A voice goes off in my head when I’m talking with executives about strategy. I says something like this, “YOUR STRATEGY IS A MESS! IT ISN’T THE MARKET! IT IS YOU!” Right now, too many people tell me that due to the chaotic times we live in, “We can’t really come up with a strategy. […]

The BIG Ticket: Let’s Grok My StubHub Analysis…

Hi! Thank you for your notes about yesterday’s post. Thank you for sharing the post. Thank you for reading. I received a bunch of notes. I took a specific angle in my analysis based on my work in branding and strategy. Some of the ideas I had were too “in the weeds”. As one comment […]

The BIG Ticket: Brokers are Bad. Unless?!

Hi! I’m in Upstate NY for a few days. Spring Break! Hello to all the new subscribers. Thanks to Scott Friedman for plugging the newsletter and sharing some of my notes about the StubHub S-1. I’ve gone through three edits of my analysis of the S-1. I may get it out today. Maybe tomorrow. While […]