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Heading into INTIX, Here’s My Thoughts On the Agenda

January 19, 2018
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A lot of people in and around tickets will be heading to Baltimore next week for the annual INTIX conference. I’ll be one of them. So if you are around, check me out. I’d love to meet you. That said, looking at the program, a couple of themes are on everyone’s minds this year and […]

Holistic Marketing Strategy

I’ve been reading about marketing a lot lately. And as I surf the Internet, I see almost universal discussion of tactics like SEO, content marketing, and social marketing. If you ask me, marketing is everything about your business. So instead of a marketing strategy that focuses solely on social, or digital, or any other buzz […]

Better Communication Between Government And Citizens

One of the topics I have been focused on professionally lately is improving the communication between government and citizens. In my work with political campaigns, businesses, non profits, and individuals, I am fond of repeating over and over that “if you don’t define the conversation about your brand, someone else will and it is going […]

Have You Answered These 3 Essential Strategic Questions?

When you are building an organizational strategy, you are going to be confronted with a lot of questions, challenges, and obstacles. If you aren’t careful, these things can derail your strategic planning and ultimately your strategy. Over the years, I have become quite attached to 3 essential questions that I have used over and over […]