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marketing

MLB’s Demographic Dead End

I’m heartened to hear that Major League Baseball is taking its demographic challenges seriously, finally. My concern is will the efforts be too little too late. Because at the core of MLB’s challenge is the fact that they have allowed a generation or more of fans whittle away the prime ages that they would hook […]
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Do You Know Your Customer?

This is the ultimate question… Do you have any idea about what your customer views your value as? Have you got the slightest idea about who actually appreciates and buys what you are selling? Are you in tune with the right way to hit your customer? These are the most important questions you can ask. […]
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The Key To Modern Marketing Is…

Not having just one message that cuts through like a magic bullet, but to deliver messages over and over again. All of them consistent with your vision of the world. All of them new and relevant. Powerful, that’s a myth. Powerful comes when people actually start paying attention.
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Why Is Most Marketing Today So Terrible?

One of my favorite activities, and I say favorite with all irony, is to look at what passes for marketing and advertising in most cases today. I’ve been known to tweet when I see ads for companies in magazines that really don’t fit, that aren’t focused on the right market, and that completely are wastes […]
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Broadway Offers Up Streaming Video: LIVE!

Many of our live entertainment options are being cannibalized by streaming or the in-home experience. This is a challenge for sports, concerts, restaurants, bars, and Broadway. Right now, we are at peak in-home experience. Consumers can get all the TV and movie entertainment they want on-demand. With internet location technology such as that discussed in […]
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