McDonald’s Problems May Not Be In Their Chicken Sandwich, It Might Be Something Simpler!

I’ve been watching what McDonald’s is up to a lot lately. The Travis Scott partnership was well conceived and executed, but the brand has been a bit of a mishmash of ideas over the last few years and yesterday’s announcement of three new chicken sandwiches points to a business that is still struggling with the foundational principle of Market Orientation …

3 Lessons From My Conversation With Mike Guiffre

For today’s podcast I had a chance to talk to someone I have known for a few years and who I mentioned is likely someone that people have been waiting to hear me talk with, even if they won’t admit it….Mike Guiffre.  I think this is an episode you’ll want to listen to the entire way through, but just to …

4 phases of marketing

There are really 4 phases of marketing that organizations move through… 1. Inactive: This is no thought or effort is put into how the organization is going to sell their products or services to the world. In some cases, a brand has been established along the way that is so strong that marketing isn’t needed and that people will beat …

Marketing Isn’t That Tough

Most of your marketing should be common sense at this point… But there seems to be a persistent attempt by “gurus” and “ninjas” to try and persuade you that maybe their is a secret sauce to what your marketing should be. Here’s the deal… Marketing is pretty simple at a strategic level. It is a targeted, consistent approach on your …

How to get your marketing strategy started…

The first gigantic key to bettering your marketing strategy is to stop thinking about yourself and to starting thinking about the people that you are looking to talk to.  In this way, ask the question “Who?” Who will read this? Who will need this advice?  And then ask yourself, “What?” What do these people need to know? What do they …

Why Is Most Marketing Today So Terrible?

One of my favorite activities, and I say favorite with all irony, is to look at what passes for marketing and advertising in most cases today. I’ve been known to tweet when I see ads for companies in magazines that really don’t fit, that aren’t focused on the right market, and that completely are wastes of money. In fact, I’d …

What Do You Really Need Your Marketing Engine To Achieve?

Look around the Internet for any period of time and you will find an article that tells you exactly what you and your marketing need to do. While this is a post about marketing, I don’t want to talk about what you need to do because I really don’t know what you need to do without understanding what you are …