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David Ogilvy

How Human Are You?

  Here’s the lede of this post: What’s missing from most marketing today is simple, its humanity. If you only learn this much from today’s post, you’ve learned enough to make you think about things a little bit. I hope. But the truth is that over the last decade or longer, likely as long as […]
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A Short Marketing Reading List

I read a great deal.  Not all of it focused on one particular subject or topic.  In fact, I read an embarrassing amount of thrillers and mysteries, but I was looking at some of the non-fiction stuff I’ve read this year, and the fact that I keep reading The Personal MBA and thinking about the […]
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