customers Archives - Page 3 of 3 - Wakeman Consulting Group

Do You Really Know Your Customer?

August 26, 2016
wakemanconsulting
Comments: 8

If we are all lucky enough, we have customers. The problem comes when we have customers that we haven’t really ever qualified or decided that we want to do business with. When we first get started, we take any business we can get. That’s just a fact. But the thing about it is that you […]

10 Keys To Marketing Success

Marketing is an idea and a concept that is constant conversation on the Internet. And, just because there is so much discussion about it, that doesn’t mean that marketing is always done very well. In fact, with so many self-proclaimed “gurus” and “ninjas” populating the marketing conversation, it is surprising how much poor marketing occurs. […]

Have You Answered These 3 Essential Strategic Questions?

When you are building an organizational strategy, you are going to be confronted with a lot of questions, challenges, and obstacles. If you aren’t careful, these things can derail your strategic planning and ultimately your strategy. Over the years, I have become quite attached to 3 essential questions that I have used over and over […]

Back to Basics #2: You Are In The Customer Experience Business

There are a few things that are really job number one in any business. The ultimate one being that you need to grow and keep customers. Which is a much longer way of saying that customer experience counts. In the world of business, you are competing on any number of different factors: price, speed, efficiency, […]

April 11, 2016
YDESIGN
Comment: 1

Any great movie has a protagonist and an antagonist. Think conflict like: Superman and Batman! Or The Rebel Alliance versus The Galactic Empire! Now, what does any of this have to do with your business? Basically everything… Why? Because you have to know who you are attacking. In business, it is all too common for […]

Do You Know Your Market?

10 Things To Look At When You Think About Generating More Revenue

SHOW ME THE MONEY! That’s the refrain of all businesses sooner or later. The fact is that you can’t have a business or non-profit without some type of revenue generation strategy. In fact, if you look to some of the tightening of the venture capital markets in Silicon Valley, much of the change in environment […]