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Are You In The Field?

Its really easy to proclaim something when you aren’t the one doing the job… And, as leaders in your organization, you should try to get into the field to learn what is going on with your employees as much as possible. I’m pretty sure you will be surprised by what you see and the experience […]

The Business of Sport In The Error Of Mass…

Seth Godin wrote in We Are All Weird about how the Portuguese government forbid the creation of maps of the new world about 500 years ago so that people wouldn’t know what was out there. Which came to mind as I was reading about the news that ESPN is going to need to cut hundreds of millions […]

December 21, 2016
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As we move towards the end of the year, it is important to spend a few minutes thinking about your strategy. For far too many of you, strategy is something you throw around and don’t really understand or know how to make actionable. For too many of you, strategy is just another buzz word that […]

December 20, 2016
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As we head towards a new year, it is as a time as any to take a look at the basics again. Why? Actually, it is always a good time to look at the basics. When we are talking about revenue generation, there are 10 basics areas that I like to start with before I […]

October 3, 2016
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When we sell or think about our products and services, it is pretty easy for any of us to spend too much time focusing on what we think is valuable and what we think ought to be important to our buyers. The truth is that this way of looking at value is entirely backwards. What […]

October 2, 2016
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Lots of people love to rush into strategic “planning” or “thinking” sessions. And, they usually do so without putting much thought into where their focus should be. Let’s not do that. Here are 10 areas that you need to focus on and think about before you take the first step in any strategic thinking or […]

September 7, 2016
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One of the greatest opportunities your marketing has to make an impact is when you make the leap from creating buyers of your products and services into creating brands for the value that you create for your customers and the people that are around you. You might find that odd. Especially when we all know […]

customers

Are You In The Field?

The Business of Sport In The Error Of Mass…

Is Your 2017 Strategy Set?

Have You Mastered These 10 Revenue Generation Areas?

Do You Understand Value From Your Customer’s Perspective?

Stop! Before You Start Any Strategic Initiative, Think About These Areas!

Are You Just Making Sales? Or, Are You Building Fans?

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