tickets Archives - Page 2 of 22 - Wakeman Consulting Group

The BIG Ticket: 3 Ways for Marketing Teams to Keep Their Pricing Power

Hi! One final note from NYC where I gave a lecture at NYU. This is another one from the ALSD archives that applies right now. Pricing is marketing’s MVP moment. This is the moment marketers capture value from the efforts they’ve taken over the years building your brand. However, in too many cases marketers end up […]

The BIG Ticket: Selling Experience for the Future

Hi! I wrote this one for the ALSD a while back. I re-read it. The information here works, especially for mapping a customer journey. Enjoy! One area of strength for teams around the country is in premium sales. This is great because it allows teams to more quickly get back on their feet from the pandemic’s […]

The BIG Ticket: Non-Profit Arts Price Survey

Hi! This is a case study I did from a recent bit of pricing work. I’m a bit tired after taking the boy to see his first concert last night, Tyler the Creator. He gave it a 9 out of 10. Case Study Arts Organization Pricing Strategy Challenge: Non-profit had never done any kind of pricing […]

The BIG Ticket Bonus: A Few Thoughts on Donald Trump’s Executive Order on Tickets.

Hi! A quick one: I had many people ask me about Donald Trump’s executive order on ticketing. This executive order is a glorified tweet. It is the “I will bring prices down on day one” but for tickets. What does it say? The order says: What does that mean? The BOTS Act was signed into […]

The BIG Ticket: Consumer Sentiment Webinar: TODAY!

Hi! I’m hosting a FREE webinar today at 1 PM Eastern about customer sentiment in 2025. I’m going to spend about 15-20 minutes sharing some ideas. Then, we are going to throw open the doors to your questions, live or before the broadcast. To preview, here we go. Consumer Confidence is Dropping Fast: Consumer confidence is […]

The BIG Ticket: Notes on StubHub’s Prospectus

Hey! Scott Friedman talked about the notes I took digging through StubHub’s prospectus. His Twitter Spaces is here. He said I would be sharing something more in today’s note, but I’m not fully finished yet. To hold you over, I’m going to give you a few high level thoughts on the prospectus. If you haven’t looked […]

The BIG Ticket: Premium Prospecting!

Hi! Day 4 of my “Premium Week”. Don’t forget the FREE webinar on understanding buyers in uncertain times. April 1st, 2025 at 1 PM Eastern! Today, we are going to touch on prospecting. I don’t have a link to an article I wrote a few years back for the ALSD, but I covered things like […]