tickets Archives - Wakeman Consulting Group

The BIG Ticket: DC Wants to Crack Down on “Spec Tickets” and More!

Hi! Before I get into today’s story, I received a pitch for the podcast about doing a “touring 101” episode. Is that something of interest to you? Loading… DC rolls out a bill to crack down on “spec” tickets and more: This is from around my way. A reader asked what I thought of this. […]

The BIG Ticket: “The Price of Admission” on CBS/ The 15/75/15 Rule

Hi! If you haven’t had a chance to watch the CBS report from the weekend, here you go: I won’t go into too much of this. Most of you have a feel for this stuff. I’ll highlight a few things that this brought to mind for me, though: First, I’ve been watching the ongoing back and forth […]

The BIG Ticket: StubHub Delays IPO

Hi! Okay, I get it…you liked the StubHub analysis. I appreciate everyone who sent me a note about StubHub delaying its IPO. This delay points to a few things: This is not the first time StubHub has delayed an IPO. I’m not an investment advisor, but from a brand and strategy POV, every delay makes launching the IPO […]

The BIG Ticket: The Vedder Cup

Hi! You didn’t think this one would miss my attention, did you? The Mariners, the Padres, and Eddie Vedder are coming together to create the Vedder Cup. The teams will come together to support the EB Research Partnership. This is an organization for which I did a pro bono project back in 2019. A great cause to […]

The BIG Ticket: 3 Ways for Marketing Teams to Keep Their Pricing Power

Hi! One final note from NYC where I gave a lecture at NYU. This is another one from the ALSD archives that applies right now. Pricing is marketing’s MVP moment. This is the moment marketers capture value from the efforts they’ve taken over the years building your brand. However, in too many cases marketers end up […]

The BIG Ticket: Selling Experience for the Future

Hi! I wrote this one for the ALSD a while back. I re-read it. The information here works, especially for mapping a customer journey. Enjoy! One area of strength for teams around the country is in premium sales. This is great because it allows teams to more quickly get back on their feet from the pandemic’s […]

The BIG Ticket: Non-Profit Arts Price Survey

Hi! This is a case study I did from a recent bit of pricing work. I’m a bit tired after taking the boy to see his first concert last night, Tyler the Creator. He gave it a 9 out of 10. Case Study Arts Organization Pricing Strategy Challenge: Non-profit had never done any kind of pricing […]