strategy Archives - Page 52 of 56 - Wakeman Consulting Group

Do You Understand Brand Strength?:

We hear a lot about branding and “strength of brand” and a lot of other terms that are meant to mean depth of thought in regards to marketing and branding thought. Most of them are the exact opposite. When you consider whether or not your brand has strength, there are likely only 3 things you […]

Do you know the difference between advertising and marketing?

For dramatic effect I put the Hatfields and McCoys picture up there for you…because if you are going to understand the difference between marketing and advertising, you need to have an understanding of differences. In many cases, it has become acceptable for people to reference marketing and advertising in the same breath. Like they are […]

Do You Have The Right Mix For Your Marketing?

One of the keys to your marketing and branding success is getting the right mix of ingredients into your plan. As the picture above shows, think about it like making a cake or baking muffins. The simple and only real rule that you need to remember is that there is no preset mix that will […]

10 Steps To Improve Your Company’s Branding

Branding is one of those buzz words that is thrown around constantly. Everyone is a brand. Everything is a brand. All of our attention should be on our brand. La la la. What most of these buzz driven, cliche filled discourses on branding miss is how a brand really works and, more importantly, how you […]

Your Strategy Is Really About Only One Thing…

Your mission and strategy come down to one thing and one thing only, vision. But in too many cases, vision isn’t the leading thing that most organizations think about when they are formulating their strategy. It could be profits. It could be market. It could be market share. It could be any number of things, […]

Your Strategy Is Really About Only One Thing…

3 Tips To Turning Around a Failed Strategy

Strategies fail. That’s just a simple fact of business life. But the key for most companies is how do you handle getting back on your feet when you have fallen down or stumbled? In a lot of places, organizations will continue to sink good money after bad. They will keep trying to push to continue […]