strategy Archives - Page 5 of 56 - Wakeman Consulting Group

TechCrunch Shuts TC+ For a Good Strategic Reason…

January 31, 2024
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TechCrunch shuts down TC+ to get their focus on one business. It is the quote from Editor in Chief, Connie Lozois, that really struck me as very smart: “Building around two businesses hasn’t allowed us to focus where we can win.” Music to my ears. Why? Our business environment seems to almost exclusively send the […]

January 29, 2024
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Dr. Julie Gurner is the psychologist that was an inspiration for Wendy Rhodes on Billions. This morning she wrote about the 4 critical moments that define your success in business or your career. I’ve been thinking about the fourth one a lot lately. Why? Because it feels like all of us are at a point of inflection and […]

January 28, 2024
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Hi! This common question I come back to with folks is: “How well do you really know your customers and target market?” Your knee jerk reaction is probably, “Pretty well.” But, my question to you is, “Is that really true?” Let’s talk about market research and customer orientation this morning: Tom Elmer, a marketing professor […]

January 24, 2024
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Hey! I’m back from the midwest where I drank coffee and beer, and watched basketball. Yesterday, a few folks forwarded me a post about a “strategic plan” for a smaller orchestra with a similar question: “Is this what a strategy document should look like?” The short answer: No. A friend of mine called it “strategy theatre” and […]

January 23, 2024
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A Thinker’s 50 writer takes aim at marketing, especially the way that businesses are pushing prices as far as they can, even when signs of distress in the world are everywhere. I know Umair from his writing about economics. Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts […]

January 15, 2024
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Hey! Maybe a year or so ago, I put together a piece collecting my ideas from working with some of the biggest sports brands in the world and what I learned about doing proper market research from working with teams in Europe, Australia, New Zealand, and the United States on some research from 2020-2022. The key takeaway […]

January 15, 2024
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Hey! I’ve done more market research projects in the last 3 years than I ever had before. The big key: look at your research and insights as directional information, but not as the end all of your decision-making process. A second key idea that usually trips up people is the idea that “You are not […]

strategy

TechCrunch Shuts TC+ For a Good Strategic Reason…

What Does Reinvention Mean to You Now?

Research is bringing the voice of your customer into your business…

Is This Orchestra’s Strategic Plan an Example to Follow?

Marketing Has Lost Its Way?!

The First Step: Diagnosis

New Ideas Can Come From Anywhere

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