Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

strategy

Everything revolves around your buyer

I think I wrote about buyer personas in the introduction to this section on marketing… I’m an idiot. Why? Because really if I say the term buyer persona, then you think some sort of marketing trick. Instead of persona, you need to think about the type of buyer you want to reach. You know, the […]
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Your Strategy! Does It Have A Life?

One of the challenges that almost everyone talks about when they have a discussion of strategy is that in too many cases their strategy is great and the planning is awesome and the ideas are fantastic. Then: the strategic planning is over! What happens next? Nothing!? Which means that your strategy is only as effective […]
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