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dave@davewakeman.com
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Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

strategy

If You’ve Lost Your Way…

I meet a lot of people and sometimes I have even found myself in this position, so I am not afraid to talk about it, but what do you do when you have lost your way?  The first thing is to stop everything for just long enough to realize what has happened.  In my own […]
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The Super Bowl Of Branding

Alright!   I’m like most people I know, excited, for the Super Bowl!   I don’t know if it is the game (probably not), the party (maybe), or the commercials (maybe), but I do know that the two teams playing on Sunday can teach us a thing or two about branding and messaging.   First, […]
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Do You Know Your Customer?

This is the ultimate question… Do you have any idea about what your customer views your value as? Have you got the slightest idea about who actually appreciates and buys what you are selling? Are you in tune with the right way to hit your customer? These are the most important questions you can ask. […]
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Have You Built A Culture?

Culture seems to be having a moment in business circles. I don’t know if its the millennials or the push to make everything about them or whatever. Or, if culture was always on people’s minds. Whatever, again! The big thing is that culture has always been important. It is just that culture is like everything […]
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Why Is Most Marketing Today So Terrible?

One of my favorite activities, and I say favorite with all irony, is to look at what passes for marketing and advertising in most cases today. I’ve been known to tweet when I see ads for companies in magazines that really don’t fit, that aren’t focused on the right market, and that completely are wastes […]
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