strategy Archives - Page 36 of 54 - Wakeman Consulting Group

Much The Same, Only Different?!

February 11, 2018
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Dave Trott is someone that I read pretty regularly. His thoughts about marketing and advertising in today’s world are pertinent and just this morning I read a piece that he wrote about 30 years ago about the state of advertising at the time. The money quote was about how everyone is trying to do everything […]

January 19, 2018
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A lot of people in and around tickets will be heading to Baltimore next week for the annual INTIX conference. I’ll be one of them. So if you are around, check me out. I’d love to meet you. That said, looking at the program, a couple of themes are on everyone’s minds this year and […]

January 18, 2018
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The goal of most sales and marketing efforts is to deliver more business faster. I’ve been guilty of sometimes focusing too much effort on brand building at the cost of actually focusing on the basic blocking and tackling of marketing and selling, so I know that which I speak. That said, I wanted to […]

January 17, 2018
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I’ve spent a lot of time thinking about accelerating the sales process lately. Because I feel like too many sales are dying needless deaths because we’ve bought into a bunch of bogus statistics like: “Buyers are 69.32756918% to a buying decision before they “engage” with a salesperson.” (I made it up, but you don’t […]

January 16, 2018
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One of my favorite Peter Drucker ideas is the concept of the “future that has already happened.” In thinking about driving revenue and market share for your organization, it is pretty much a necessity to spend some amount of time reflecting on what is really going on around you. It is pretty evident that […]

January 6, 2018
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Yesterday I wrote about some sentence completion exercises to help you improve your sales in 2018. Today I want to spend a few moments doing the same thing for your marketing this year. Let’s see what you come up with in the comments. If I could get my marketing to do one thing better […]

December 11, 2017
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My friend, and first customer, when I left Americana Tickets to start my own venture back in 2006, Peter Shankman, says that he hates “prediction” posts because its often someone that has no real perspective or expertise from which to make the predictions and are often just focused on outlandish things to get clicks. […]

strategy

Much The Same, Only Different?!

Using the Strategist’s Mind To Sell and Market More Effectively

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What’s the Future That Has Already Happened In Your Business?

Complete These Questions To Improve Your Marketing…

The Challenges and Opportunities I See Facing The Secondary Ticket Market In 2018

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