strategy Archives - Page 36 of 55 - Wakeman Consulting Group

Are you pursuing dramatic growth?

February 23, 2018
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I wrote yesterday about identifying the right target customers. A nice companion to that idea is the fact that targeting the right customers is a key to dramatic growth for your organization. In my years in selling and marketing, the biggest bumps in business have always come when I either consciously or unconsciously focused […]

February 22, 2018
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One idea that I jump back to from time to time is my need to do a better job of identifying and targeting the best potential buyers for my business. In talking with a lot of colleagues at a lot of different kinds of businesses, I know that this is a pretty common piece […]

February 19, 2018
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I’ve been thinking about this question a lot lately and coming up with the idea about why your prospect or client should change should be the one that drives most of your marketing. Here’s a short list of ways that you can advocate for change: Better margins Change in the market Change in the […]

February 18, 2018
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I’ve been doing a lot of thinking about strategy lately because I’ve been working on a couple of things for a few new clients. The big idea that we are trying to tackle is how to expand in their markets. That’s often the big question I’ve dealt with…so it isn’t anything new. But I […]

February 13, 2018
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One of the big issues any marketing plan faces is how closely it strews to reality. Far too many marketing plans are built on false assumptions or a misrepresentation of the facts of life in the current market. That’s why the basics of any marketing program have to begin with understand where you are. […]

February 11, 2018
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Dave Trott is someone that I read pretty regularly. His thoughts about marketing and advertising in today’s world are pertinent and just this morning I read a piece that he wrote about 30 years ago about the state of advertising at the time. The money quote was about how everyone is trying to do everything […]

January 19, 2018
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A lot of people in and around tickets will be heading to Baltimore next week for the annual INTIX conference. I’ll be one of them. So if you are around, check me out. I’d love to meet you. That said, looking at the program, a couple of themes are on everyone’s minds this year and […]

strategy

Are you pursuing dramatic growth?

Are You Targeting Your Ideal Buyers?

All Great Marketing Begins With “Why Change?”

Why Should Your Prospects Change?

Keys To Marketing Success: Understanding Where You Are…

Much The Same, Only Different?!

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