strategy Archives - Page 34 of 60 - Wakeman Consulting Group

IndyCar Does Nice Work Positioning Their Brand for the Future!

This is from ‘Talking Tickets’ my weekly ticket newsletter focused on strategy, marketing, branding, and selling the live entertainment experience. Get it delivered free each Friday. 2. The Road to Recovery: IndyCar vs. F1 teaches us about positioning: Big Ideas: Positioning is the essence of strategy. You choose what you are for or what you are […]

Lessons From Target’s Inventory Glut

Get my Sunday note, ‘The Business of Value’ delivered free by signing up here. Never miss a new idea. Hi- I’ve been reading a lot about Target having to reduce prices or discount items to clear their inventory backlog as consumer behaviors change during whatever phase of the pandemic we are in. This is also an issue […]

Talking Tickets 14 August 2020: SportsBiz! Oli Shawyer! AudienceView! And, More!

To get the latest issue of ‘Talking Tickets’ delivered free each Friday, sign up here! Hey everyone! How was the first week of Substack as the home of the newsletter? Did it work better? Let me know! So many great podcasts guests that I’ve had a chance to chat with the last two weeks: I […]

We Always Knew There Weren’t 40,000 Fake Champions League Final Tickets!

The Big Story: “Fake” Tickets and the Champions League Final: Big Ideas: “30-40,000 fake tickets” was the starting point. Some fans never made it into the ground or it was halftime before they made it. The next day, French fans storm the pitch with smoke bombs in Saint-Etienne. France, call me. The Champions League Final at the […]

Strategy at 3 Levels

Hey! I’m going to share a quick hit this morning that coincides with some new notes I’ve been making about strategy. This morning, I want to share with you my idea of the 3 levels of strategy: Corporate Brand Marketing Let me explain each of them quickly and how they pull together. At a corporate […]

Strategy at 3 Levels

In doing research for the relaunch of my site, I did a bunch of research into what CEO’s and their executive team thought about their strategy and discovered that they often see strategy three ways: at a corporate level, at a brand level, and at a marketing level. The challenge that most organizations are dealing […]

Talking Tickets 7 August 2020: Melbourne! Revenue! Football! And, More!

Hey! Hey! If you haven’t noticed, we have a new home on Substack. I hope this smooths out some of the challenges some of you were dealing with viewing the newsletter on your mobile phone. Thanks for being here! It means a lot to me that all of you allow me into your inbox each […]