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dave@davewakeman.com
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Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

strategy

A 2021 Recap!

I wanted to do a quick recap of some of the ideas and things I’ve learned this year. Change is still something folks struggle with: despite a whole list of reasons to focus on improvement, change, and opportunities…too many organizations and people have tried to fall back into the “way things have always been”. That’s […]
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Selling the Live Event Experience Must Change!

This is from my newsletter: Talking Tickets! Sign-Up Free! Big Ideas: Your market research matters now more than ever.  Gain a grasp on the three elements of your product. Know your customer journey and be deliberate about it. My piece in this month’s ALSD newsletter centers around the premium experience. This is something we’ve talked […]
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Talking Tickets 15 October 2021: What is “Engagement”, Really?! Facebook Isn’t the Platform for Ticket Sales! MLB’s Attendance is Down! And, More!

Hey There! We are back for another newsletter. I dropped a great podcast this week with Simon Severino where we talk about growth, processes, and pricing. Simon has a trick that I have in my tool kit, helping people double sales in 90 days.  If you dig the newsletter, let me know what you like or don’t […]
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MLB’s Attendance is at a 37 Year Low!?

2. MLB Attendance At a 37 Year Low: Big Ideas: Baseball’s bad trend lines continue to get worse.  Baseball has hired a new CMO to tackle this issue. Strategy before tactics We’ve discussed my affection for the game of baseball and how much going to games at Safeco Field, Shea Stadium, Fenway Park, and Old […]
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Pricing Is Always On My Mind!

Pricing is always on my mind: Big Ideas: Get your tickets to Ticket Summit! What are you waiting for?  Don’t flinch. People are waiting until the last minute to buy now.  Keep an eye on prices across sectors. Folks might be getting squeezed.  Experiment with your pricing. Everything is new. I’m hosting a panel at […]
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