strategy Archives - Page 34 of 54 - Wakeman Consulting Group

Pricing Is Always On My Mind!

Pricing is always on my mind: Big Ideas: Get your tickets to Ticket Summit! What are you waiting for? Don’t flinch. People are waiting until the last minute to buy now. Keep an eye on prices across sectors. Folks might be getting squeezed. Experiment with your pricing. Everything is new. I’m hosting a panel at […]

Most Brand Extensions Fail, but SITix has a Path Forward!

SI Tix has a new business model and is looking to disrupt the resale market: Big Ideas: Most brand extensions fail because there isn’t enough value from the new business for the brand to carry any way. SITix.com could find themselves in a position where there are paths for them to buck this trend. The […]

The Power Framework Proves SeatGeek Was Right With Their Bruce Springsteen Policies

3. BRUCE! Big Ideas: Strategy is about power and whether or not you are gaining power in the market. Brokers are in a tough spot because the landscape is changing rapidly. SeatGeek comes out of this situation having improved their position. I could almost write my entire newsletter this week on the different angles on […]

3 Things I Hope You Take From the Pandemic!

Hey! I had a chance to chat with Harris Blitzer Sports & Entertainment CEO, Scott O’Neil, this week about a bunch of stuff including his new book, Be Where Your Feet Are. I’ll be sharing the podcast version of our conversation later this week once the editing is done, but I’d say that I started out […]

Real value exists in impact

When we think of a strategy, we are often thinking about our ability to gain market share. But do we really think enough about why a strategy is important to the person on the other end of the equation, the customer? Many of us do, but only from the point of view of what […]

Revisiting the 3 Essential Questions of Strategy

Over time, I find myself returning over and over to the 3 questions that guide any strategic plan I develop or use. To cut to the chase, here are the 3: What value do I want to deliver to my customers? Who can use this value and will buy it? How do we reach […]

Poking Holes In Your Assumptions

One of the challenges we have to combat in an economy that is thundering along or in organizations that are doing well is the assumption that they are perfect and that they have all the answers for everything. In too many cases, success can set you up for failure that you don’t need. One […]