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strategy

🗺️ Frameworks: Tools, Not Ties!

A framework used well allows you to think. The Big Idea: Frameworks are shortcuts. They shouldn’t be restrictive. They should be freeing. Frameworks can be your greatest gift or your worst enemy.  A friend of mine mentioned how she hates frameworks because people use them in a way that makes all strategies seem the same.  Fair […]
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📉Target & Walmart: Discount Early! Discount Often!

Discounts are for dummies! What to know: Target and Walmart plan to discount early and often this holiday season. The decision is because of “inflation” and “cost-consciousness”.  In the last quarter, Target admitted that its discounting strategy to clear inventory wasn’t having the desired impact on sales. Customers weren’t rushing to buy just because merchandise was cheaper.  […]
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🔍Effective Strategy Requires: FOCUS!

Meta wants FOCUS! The Big Idea: Strategy requires focus.  With a potential economic downturn, companies are being forced to make new strategic decisions.  Meta’s stock has declined over 60% in 2022. Meta also posted its first ever revenue drop in Q2 of 2022. What does this mean: Declining share price and a revenue drop mean that Meta […]
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💸Small Business Has Marketing Power, Too!

Small businesses can market like pros too! Key Idea: Good marketing works in any market.  Don’t listen to the “ninjas”:  good marketing is good marketing, no matter what size your business is.  Big businesses can use their size to build their brand. Small businesses can use their agility to take those big businesses on.  What Matters: The basics […]
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💔 🔨Ye and The Gap: Breaking Up Ain’t Hard!

Co-Branding: You bring you. I’ll bring myself. The Big Idea: Kanye and Gap break up: that’s okay. Co-Branding is when two brands come together to reach entirely different audiences. The brands bring their own attributes to the combined partnership to create something greater than the two alone.  For Gap and Kanye, going their own ways will […]
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🛒🛍️ Waitrose: Positions Proudly

Waitrose: Proper positioning is about you, but also the competition.  The big idea: Positioning can be about you. Your position can also be about the competition. The best: a bit of both.  How do you pull this off?  Positioning in any market: Know the image you want to project.  Take a stand with your message.  Draw […]
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