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strategy

12 Ideas I’ve Been Thinking On…

Hey! As I go through the archives of the newsletter: I see that there are a couple of core themes that have been with us over time: I bring this up since I’m always focused on creating value and focusing on improvement.  This week, I wrote down 12 new ideas for articles/posts/courses and I’m going […]
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Uncertainty Demands Strategy!

This is from Jeweler Magazine in Australia and New Zealand. I felt like after the failure of Silicon Valley Bank and the uncertainty that seems to be on the business pages that this would be a relevant thing to share with folks.  Also, check out the “SHOP” page on my site.  I’ve opened up a new offering […]
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A quick note on loyalty programs

The article that prompted these thoughts on loyalty programs. This idea popped up a few weeks back, but part of the changes that are coming to loyalty programs is driven by the data that shows that they aren’t very effective at driving heavy users to buy more.  ‘How Brands Grow’ has an entire section on […]
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6 quick ideas on setting a better price…

I’ve been doing some research on pricing lately because pricing is on everyone’s mind with inflation, economic uncertainty, and cost of living challenges. In business, pricing seems to be one of the most vexing issues that people deal with and too many marketers run straight away from the pricing decision. For that matter, too many […]
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A few thoughts on the “Fair Ticketing Act”

I saw the announcement of Live Nation’s support for a “Fair Ticketing Act” this evening. The first mention I heard of it was in Bob Lefsetz’s newsletter with his analysis which he mentions even makes him sound like he is supporting the man. But Bob clarifies that he is actually pro-artist. Bob’s analysis got my […]
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