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strategy

“One Size Fits None”: a total loser…

I. “One Size Fits None” is a loser: The right question isn’t “are the arts/entertainment/sports dying?” The right question is, “Are you relevant?” One Big Thing: Focus on your customer.  The sad reality is that too many arts organizations, sports teams, concert venues, start with the point of view of “what works for me?”  As I […]
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12 Ideas I’ve Been Thinking On…

Hey! As I go through the archives of the newsletter: I see that there are a couple of core themes that have been with us over time: I bring this up since I’m always focused on creating value and focusing on improvement.  This week, I wrote down 12 new ideas for articles/posts/courses and I’m going […]
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Uncertainty Demands Strategy!

This is from Jeweler Magazine in Australia and New Zealand. I felt like after the failure of Silicon Valley Bank and the uncertainty that seems to be on the business pages that this would be a relevant thing to share with folks.  Also, check out the “SHOP” page on my site.  I’ve opened up a new offering […]
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A quick note on loyalty programs

The article that prompted these thoughts on loyalty programs. This idea popped up a few weeks back, but part of the changes that are coming to loyalty programs is driven by the data that shows that they aren’t very effective at driving heavy users to buy more.  ‘How Brands Grow’ has an entire section on […]
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6 quick ideas on setting a better price…

I’ve been doing some research on pricing lately because pricing is on everyone’s mind with inflation, economic uncertainty, and cost of living challenges. In business, pricing seems to be one of the most vexing issues that people deal with and too many marketers run straight away from the pricing decision. For that matter, too many […]
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