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strategy

Are You Interesting? A Case Study-ish!

I love the work of Louis Grenier.  He’s the guy behind EveryoneHatesMarketing.com What I really appreciate is Louis’s daily email about things related to “standing the fuck out” in his words.  This morning, he sent one about how do you have a lot of interests and put them together in a way that makes you interesting.  It is […]
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Travis Kelce: Brand Manager?!

One of the books I read a while back was by Martin Lindstrom called Brandwashed.  I loved it because it talked about how Royal Families think of themselves as brands to keep the monarchy going.  I’m not going to say that I think a country should or shouldn’t have a monarchy, but I like the idea of […]
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Start the Year Off with Strategy…

Sign up here and get this when it first posts to LinkedIn. Thank you for reading! Happy New Year. As the title of the newsletter might lead you to believe, we are focusing on profitability, opportunity, and growth here… One thing I spent a good deal of time talking about and thinking about in 2023 […]
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Happy New Year!

Hey! Happy New Year!  I’ll keep this week short and sweet.  I don’t know about resolutions, but I do know that I shared an outline of the content areas that things will fit in next year.  But this morning, I’m going to point my attention to the themes for the year ahead: How are we […]
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What’s the Difference Between Product Orientation and Customer Orientation?

Hi! I often look for examples of the difference between Product Orientation and Customer Orientation.  This morning, I got a note from Kevin Hillstrom about Orvis v. Nordstrom and their approach to merchandising.  Kevin points out that if Orvis misses, it might take several years to return from a misfire because they are building products their customers […]
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