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strategy

“Drop and Give Me 20…”

David C. Baker’s book, The Business of Expertise, has a really great exercise in it called “Drop and Give Me 20”.  He shared a video from Chris Do that talks about the exercise :https://www.youtube-nocookie.com/embed/xCCoQT-5mlc?rel=0&autoplay=0&showinfo=0&enablejsapi=0 One thing I find that folks struggle with is their differentiation.  In my language, “Why you?”  Consider this your value proposition, the reasons […]
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Messi and MLS Have Some Pricing Lessons!

Hey!  Teams are already selling the new season of MLS Soccer on the backs of Lionel Messi.  At what cost is the question? NY Red Bulls are offering a two game package with the caveat that you don’t get the opening game if it is against Messi.  The Columbus Crew are offering tickets against Inter Miami […]
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EV Manufacturers Cut Prices…

Hi! I put together a list of the key ideas that drive a lot of my thinking on my website this morning.  One of those ideas, “Pricing Power”.  Electric vehicles are running into the challenge of maintaining pricing power right now.  The challenges in maintaining pricing power right now: Does a discount help solve this? Short answer: no.  Longer […]
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10 Ideas That Drive My Thinking

I was catching up on a few episodes of ‘Everyone Hates Marketers’ while I was walking around NYC last week. One episode talked about creating content around a sun and the planets kind of idea with a core idea and the areas sprouting out of them driving all thinking. Which led me down a path […]
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