strategy Archives - Page 11 of 54 - Wakeman Consulting Group

The Secondary Market/Resale and A Guide to Consider…

September 1, 2023
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Hey! Coming to you live from my deck as the boy rests up for his opening soccer tournament of the season. At the bottom, I share an example of a classical organization offering an auto-renew subscription. I’m curious what y’all think. I’m trying to work through a bunch of articles and other ideas that have […]

August 31, 2023
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Hi! I had a question from a reader about how the new format of more frequent newsletters is working for me. Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed In the form of transparency: Strategy, Strategy, Everywhere: Love this one from Roger L. Martin. In […]

August 30, 2023
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Allegiant Airlines teaches us about the power of marketing research to uncover new opportunities. This one is cool because buried in the middle of the article is the comment that they “surveyed” their customers and uncovered some of the things that they value like premium alcohol options. Why do I bring this up? I wrote […]

August 29, 2023
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Hey! I’m back from Milwaukee for the last full week of the DC summer…even though the traffic this morning wouldn’t have led me to believe it wasn’t the fall already. A few links, ideas, and other such stuff are in today’s note. The boy is on a wings trip right now… Do me an end-of-summer […]

August 21, 2023
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Hey, y’all! I’ll be in Milwaukee this week teaching my applied brand management class to my executive MBA students at the Kelley School of Business. Let me know if you are in town. How do y’all like the new newsletter format? I’m working through a backlog of stuff the last week or two of the […]

August 21, 2023
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James Andrew Miller went on one of The Ringer podcasts this week to talk about the ongoing challenges that ESPN is dealing with as viewing habits are changing. TV is less than 50% of viewing hours now. As James talked about what the strategic path forward is for ESPN, I got to thinking about “The Power Framework”, […]

August 20, 2023
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Hi! I’m officially back from my summer holiday this week as I’m off to the Midwest to teach applied brand management to the executive MBA students in the Kelley Direct Online MBA program that is a part of the Kelley School of Business at Indiana University. BTW, the #1 online MBA program in the world offered by […]

strategy

The Secondary Market/Resale and A Guide to Consider…

The Orioles Want to Change Baltimore…

What Can Proper Market Research Teach You?

Arts Business Model in the UK?! “Broken”…

Vivid Seats and SoFi Teach Us a Few Marketing Lessons…

ESPN’s Changing Strategic Power

Yellow Cards for not attending matches?!?… A few other thoughts…

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