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Facts Vs. Stories…

In preparing for Ticketing Professionals and my closing keynote: “The Future Is Live!” I’ve been doing a lot of reading and thinking about how live entertainment professionals can draw in and win over more customers and fans. Which got me to thinking about marketing! Which got me to thinking about the 2016 Presidential Election! Which […]

A Book Recommendation

I just finished a really great book the other day: Tell To Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Gruber. The basic outline of the book is that stories win! If you have a choice between two presentations and one is just a bunch of PowerPoint slides, facts, and […]

Adidas, TaylorMade, Golf, & Tiger Woods

I was thumbing through Flipboard this morning when I came across a story about how Adidas is struggling to sell its golf brand, TaylorMade, even after they paid Tiger Woods to be their endorser in the past year. First off, Tiger Woods, what is this 1997? People have moved on from Tiger Woods and as […]

February 28, 2017
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One thing I learned about working in selling tickets very early on is that it doesn’t matter what the exact location is most of the time, as long as you know how to tell a story to the person on the other end of the line. You can get someone that calls you and […]

January 16, 2017
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For much of my life, I have been in and around live entertainment, events, and sports. Which makes the future of live events something that I think about pretty regularly. As I have sat here watching a bunch of different sports and entertainment stories take over our cultural dialogue over the past few weeks, it […]

January 9, 2017
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One of my favorite topics of conversation is how you can make things simple. As a marketer, I believe that stories are our most powerful weapons in building the case for anything we want to achieve. In many cases, it becomes tough for us to differentiate what is important to us with what is important […]

January 7, 2017
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As have a lot of people, I have been thinking a lot about the election we just had in the United States and looking for lessons that we can use to take to our business lives, our public lives, and our personal lives. And, one of the really frustrating things about any sort of political […]

stories

Facts Vs. Stories…

A Book Recommendation

Adidas, TaylorMade, Golf, & Tiger Woods

We Are All Storytellers

The future of live entertainment is going to look like….

The power of a story is in the simplicity…

People Don’t Always Make The “Right” Decisions…

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