sportsbiz Archives - Page 9 of 11 - Wakeman Consulting Group

F1 Ticket Sales Soar On…

2. The Road to Recovery: F1 ticket sales soar as the popularity of the sports grows: Big Ideas: We touched on the importance of brand awareness last week. This continues that conversation. Expanding the market for your product is wise business right now. Don’t discount the limited nature of these events. I’ve never been to F1, […]

Dynamic Pricing In the Primary Ticket Market: Yeah or Nay?!

The Road to Recovery: John Wall Street looks at dynamic pricing on the primary market: Big Ideas: Just because “everyone” is doing it doesn’t make it right. There are positives and negatives to dynamic pricing. The way that tickets are priced likely needs changing. Since I just looked at the Coyotes’ ticket prices above, I won’t […]

25 Things I Noticed About the Business of Tickets Now…

The Big Story: The Stage asks, “Where is the ticket business now?”: Big Ideas: The pandemic has brought changes to the ticket business, a business that has been slow to change. The pandemic created an environment where how tickets are distributed, marketed, and sold has evolved and changed. Getting customers back to shows and events is […]

Talking Tickets 6 May 2022: Broadway Struggles! Changes To the NCAA! Manchester United Ticket Plans! And, More!

Hey! Damn calendar…didn’t give me room to make May the 4th jokes in real-time! You’ll have to just forgive me with some memes! Okay, two is enough… I am, after all, a serious man! Anyway, thank you for continuing to share the newsletter with friends and colleagues. It keeps making sure that I keep doing […]

Bayer Leverkusen, Brand Building, and the 4Ps

Big Ideas: Brand awareness has been working for F1 and is likely to work in the case of Bayer Leverkusen. The history of your club matters, a lot. You have to take control of your brand building because there is no guarantee that anyone will do it well for you. This is a good way […]

Talking Tickets 6 May 2022: Manchester United Tickets! Market Research! Changes at the NCAA! And, More!

February 25, 2022
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Hey, y’all! Okay…I’m in. I’m going to be in Birmingham for the Ticketing Professionals Conference 16-18 March at the NEC Campus. This year’s event is going to be the biggest yet…the trade show floor is sold out, an opening night party this year! And, great, great speakers like Richard Howle, Lyndsey Jackson, Pauline Fallowell, Jaime Snelgrove, […]