sports marketing Archives - Page 2 of 3 - Wakeman Consulting Group

Brand Management Matters In Sports, Yes. But Everywhere…

This is from ‘Talking Tickets’, get it FREE each Friday and don’t miss any actionable analysis. 3. How To: Brand Matters in sports and any organization: Big Ideas: A strong brand helps you gain pricing integrity. A strong brand helps you build loyalty. A strong brand helps you generate demand. I like this piece from Jess […]

IndyCar Does Nice Work Positioning Their Brand for the Future!

This is from ‘Talking Tickets’ my weekly ticket newsletter focused on strategy, marketing, branding, and selling the live entertainment experience. Get it delivered free each Friday. 2. The Road to Recovery: IndyCar vs. F1 teaches us about positioning: Big Ideas: Positioning is the essence of strategy. You choose what you are for or what you are […]

US Soccer’s Attendance Issues…

Get my weekly ticket newsletter, ‘Talking Tickets‘ and get this story and more…delivered free each Friday. 1. The Big Story: Christian Pulisic complains about attendance at a friendly: Big Ideas: US Soccer has a premium approach to how they price and sell tickets. Empty seats have been an issue unless the team is playing Mexico. “Growing the […]

We Always Knew There Weren’t 40,000 Fake Champions League Final Tickets!

The Big Story: “Fake” Tickets and the Champions League Final: Big Ideas: “30-40,000 fake tickets” was the starting point. Some fans never made it into the ground or it was halftime before they made it. The next day, French fans storm the pitch with smoke bombs in Saint-Etienne. France, call me. The Champions League Final at the […]

January 16, 2022
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Big Ideas: The argument that this story with Djokovic will destroy the Australian Open’s place as a Grand Slam event shows a lack of understanding of brand building. From a brand-building aspect, this whole thing achieves quite a bit of salience for the Australian Open, Australia, Melbourne, and Victoria. Picking an enemy is also a […]

September 10, 2021
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Big Ideas: Strategy before tactics. The first step is a step back. The 4 Ps still matter. Brand equity is slow to build and fast to destroy. Ah, this story is just the perfect story for this newsletter. Without even knowing this, I actually can give you the entire Dave masterclass in one story. Let’s […]

Man City and Everton Have Their Eyes on the American Sports Fan!

1. Man City has its eyes on winning over America: Big Ideas: * Engagement is a BS measurement. * SMART objectives rule. * Brand is the accumulation of all the touchpoints, good and bad, over time. Last week, I said that the Everton story was a companion to this story so as promised let’s talk about branding […]

sports marketing

Brand Management Matters In Sports, Yes. But Everywhere…

IndyCar Does Nice Work Positioning Their Brand for the Future!

US Soccer’s Attendance Issues…

We Always Knew There Weren’t 40,000 Fake Champions League Final Tickets!

The Novak Djokovic Situation Won’t Hurt The Australian Open’s Brand One Bit

Are $3 Tickets a Good Deal?! Are They a Discount?!

Man City and Everton Have Their Eyes on the American Sports Fan!

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