sports business Archives - Page 4 of 5 - Wakeman Consulting Group

Your new sexy ticket sales or experience idea is MAGIC!

Another day, another new subscription model idea or ticket package or experiential area that is going to reverse the trend of declining attendance in sports… That’s what the past few months have felt like and it is tough to reconcile the myth and the hype around these ideas with the reality that most of […]

If You Are Selling & Marketing Sports, You Are In An Arms Race…

To gain attention, buzz, word of mouth, chatter…whatever you would like to call it. The thing is, the old marketing playbook of people would just show up because we are sports is over. If you’ve seen the early season MLB attendance visuals, you know that the pain that is starting to be felt across […]

Long Term Strategy Made the Super Bowl…SUPER!

Happy Super Bowl Sunday! If you are almost anywhere in the world, you know that the Big Game is about to begin in a few hours… I’m sure you likely have an idea of which teams are playing and if not….you have another reason or two for why you want to watch the game. The […]

Long Term Strategy Made the Super Bowl…SUPER!

Your Sports “Netflix” Model Program Is Suicide…

Lately there has been an epidemic of discount programs popping up around sports, disguised as “subscriptions” and because one got a nice piece of PR, everyone needed to jump on the bandwagon…the only problem with these things is that they are just accelerating the decline and value of tickets and attending games even further. Because […]

The Sports Inside Sales Team Is Likely Hurting Your Business And You Don’t Even Realize It!

…and I doubt you even realize it. I’ve been working through a really great text book on sales in sports called Selling in the Sport Industry and I have found myself cribbing notes, jotting down ideas, and really thinking through a lot of the sales and marketing practices that are just considered “best” or “normal” throughout sports. […]

10 Issues Confronting Sports Business Right Now!

I’ve been paying a lot more attention to sports business lately and as I have been looking around, I have noticed several things that seem to be popping up more and more and are the signs of bad trends facing the industry. Here’s a quick primer on the industry and the challenges: Sales: Right now, […]