sports business Archives - Page 3 of 5 - Wakeman Consulting Group

“Technology” and “Distribution” and Other BS That Passes For Innovation

I read a piece in Ticketing Business News this morning about StubHub partnering with World Boxing Super Series to sell tickets in Europe. Which, my first reaction is, AWESOME! This is exactly what should be happening because for the love of god too many venues, sports, and teams could use the boost of better […]

Mayweather vs. McGregor! Golden Knights Hockey! A Few Lessons On Selling Sports To The Masses!

Lots of things are going on in the desert: There’s the Mayweather and McGregor fight at the end of the month. There’s NHL hockey coming to the Strip. There’s NFL football coming to somewhere near the Strip. And, the usual amount of things that happen in Vegas. Having just spent a week out in […]

What Has Already Happened In Sports and Entertainment Business?

The Peter Drucker quote above has been guiding my thinking a lot lately. Because as we sit here at the end of the summer and we see a lot of ideas being bandied about in regards of how to sell tickets, get people to pay attention, and drive revenue, I wanted to take a […]

Is Technology Really Disrupting Ticket Sales?

I’m back from a few ticket and technology conferences and one of the key themes from the places I’ve been is how much technology is doing to “disrupt” tickets. And, boy, can you call me dubious of these claims. Let’s take a look at 3 of them real quick and try to make heads […]

Are You Doing Sponsorships Right?

A really interesting article about the way that Wimbledon works to control the experience of attending the annual event and how their sponsors are made a part of the event popped up in my Twitter feed this morning and got me to thinking about sports marketing, but marketing in general. If you take a […]

Hiring: The Next Big Sports Business Hurdle

I’ve covered a lot of ground on the need for better marketing and smarter selling and improved branding in sports and entertainment business lately. But I have failed to really cover the likely starting point for a lot of these challenges: hiring. Sports seems to have an especially high turnover rate and it isn’t […]

The Challenge At The Heart Of Declining Ratings And Attendance!

There have been a number of articles floating around in the ether the last week or two that have talked about the decline in attendance, the decline in ratings, and the challenges that are at the heart of tackling these twin issues in a meaningful way. I’ve seen the millennials attention span in regards […]