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Modern Buyers Are Irrational…

September 21, 2017
wakemanconsulting
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There is a myth that floats around, especially among people from more analytical backgrounds that goes something like “people should make the right decision if they only know the facts.” This is the sort of thinking that drove the Hillary Clinton campaign. It is the kind of thinking that drives a lot of B2B […]

August 23, 2017
wakemanconsulting
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A myth of modern marketing and advertising seems to have taken hold in all too many places. This myth is that your buyers, prospects, and the uninitiated are all rational human beings that when presented with the most basic of facts will make the right decision. Guess what? That’s wrong. Once and for all, […]

The Challenge At The Heart Of Declining Ratings And Attendance!

There have been a number of articles floating around in the ether the last week or two that have talked about the decline in attendance, the decline in ratings, and the challenges that are at the heart of tackling these twin issues in a meaningful way. I’ve seen the millennials attention span in regards […]

If You Are Selling & Marketing Sports, You Are In An Arms Race…

To gain attention, buzz, word of mouth, chatter…whatever you would like to call it. The thing is, the old marketing playbook of people would just show up because we are sports is over. If you’ve seen the early season MLB attendance visuals, you know that the pain that is starting to be felt across […]

Sell

You don’t sell to companies or organizations… You need to sell to people. That’s where it starts.

Sell

You don’t sell to companies or organizations… You need to sell to people. That’s where it starts.

In Sports Business, The Name of The Game Is Now Disruption…

Don’t let my headline fool you, but disruption is the name of the game in every endeavor that sells a live ticket these days, but today I am going to specifically focus on the world of sports business, but know that these lessons are likely to apply to many of your situations in some way […]