pricing Archives - Page 8 of 15 - Wakeman Consulting Group

🥳🎆🕛 Happy New Year: Predictions, Takeaways, and Thank you!

January 1, 2023
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Happy New Year y’all! 2022 was a tough year for me. So I’m hopeful that 2023 will have new adventures and fewer troubles. Thank you for reading, listening, and working with me this year…I’ve had the chance to work with some amazing folks this year. So thank you. To the tickets! End of the year, […]

December 15, 2022
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Had a chance to have a great conversation with Dave Harland on my podcast, “The Business of Fun” this week. You should definitely sign up for his newsletter: The Word…after mine, it is my favorite newsletter and I learn something every week. As I was editing the podcast and getting it ready to share, I […]

December 11, 2022
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Hey! Don’t miss my annual numbers webinar! I’ll get into more below. Here’s a sneak preview number: Who do you have in the France v. England match? New podcast with Eduardo Lebre from Circular Unity about sustainability in the events industry. To the Tickets! I. Next week, we look at the numbers that can help you create […]

December 2, 2022
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Hi! I’ve scheduled my annual “Numbers You Need to Know to Sell More Seats” webinar for 14 December 2022 at 11 AM Eastern. We have some interesting numbers this year from around the world: Don’t miss it! To the Tickets! P.S. As I was finishing this, I completed a piece I’d been writing for a week or […]

November 29, 2022
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I’ve made over a million individual pricing decisions in my career…and I’ve seen 6 common reasons that businesses end up setting bad prices. Here they are:

November 28, 2022
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A lot of people are confused about pricing. I get it. Pricing is difficult. There is a ton of bad advice out there. Most people make their pricing decisions with little consideration for what the pricing decision says about them. The simple formula is price = value. But let’s go further and look at 3 […]

November 21, 2022
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The last few weeks have been filled with ticket news about Ticketmaster, Taylor Swift, Bruce Springsteen, and more… Interesting times to be sure. I was invited to the American Antitrust Institute’s panel in DC about monopoly power in tickets with the target being directly on Ticketmaster’s back. I went and listened. I took a bunch […]

pricing

🥳🎆🕛 Happy New Year: Predictions, Takeaways, and Thank you!

5 Lessons on Marketing From My Conversation with Dave Harland on ‘The Business of Fun’

🧮🔢Numbers to Know to Sell Tickets in 2023: 60, 30, 2.5B, and More.

📣 Great Show! Where are the Ticket Buyers?

6 Reasons Businesses Set Sh*tty Prices!

3 Reasons Pricing is the Big Moment in Your Business

Ticketmaster, Taylor Swift, and Tickets.

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