pricing Archives - Page 7 of 15 - Wakeman Consulting Group

The 3 Ps of Pricing

January 21, 2023
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As I’ve been running my ongoing pricing survey, I got to think about ways that I can teach y’all about pricing that will help the concepts stick. This thinking led me to come up with the 3 Ps of Pricing: Let me explain: The Process: This is how you come to the price you are […]

January 15, 2023
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Hey! First off, I’m heading to Seattle from 23-26 January. So if you are in the Seattle area or in Seattle that week, let me know. On Wednesday afternoon and Thursday morning I will be at INTIX with the team from Cover Genius. The rest of the time, I’ll be around town catching up with […]

January 11, 2023
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I look at Peter Drucker’s Wikipedia page from time to time to research an idea or remind myself of some idea that he shared with us that still feels fresh today. The section that really sticks with me is the one that shares his major topics. From time to time, I like to revisit my […]

January 10, 2023
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I’m doing a little pricing research and I want to know how the pricing decision impacts your role. The survey will take you about 60 seconds: or less time than watching that next TikTok video will take. If you have a minute to share, it will help me give you better insights, ideas, and teaching […]

January 8, 2023
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Get this delivered to your inbox free weekly: ‘The Business of Value’ Hey! Pricing is one of those things I stumbled into when I was a young marketer. I understood the power of marketing to sell stuff, but I never knew the power of pricing to drive profit, grow brand power, and establish market dominance […]

January 6, 2023
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I’m looking for a little feedback here, but I have the idea of putting together a one-day pricing workshop to help folks set better prices. Here’s the outline: I. Introduction II. Understanding the Value of Professional Services III. Setting Prices for Professional Services IV. Communicating Your Prices V. Negotiating Prices with Clients VI. Conclusion What […]

January 4, 2023
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A common question I get about #pricing is: “How can I raise my prices or get the price I think I deserve?” I’ll share three ways that have worked for me over the years: * Contextual pricing: put the price for a good or service in context around another alternative. Think about the way that Panera Bread positioned their […]

pricing

The 3 Ps of Pricing

71.5% of People Tell Me Pricing is Most Important or Very Important in Their Business.

2023: My areas of thinking and focus…

How Important Is Pricing In Your Business? Job?

What Do You Need to Know to Price More Effectively?

Setting Better Prices for Professional Service Providers…Workshop Idea Outline

3 Ways to Raise Your Price

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