pricing Archives - Page 6 of 15 - Wakeman Consulting Group

Some notes on where organizations get pricing wrong…

February 16, 2023
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I’m trying something a bit different today by going for the “riff” technique that Tom Critchlow suggests. Lately, I’ve been thinking about some of the mistakes that businesses make when they set their prices. This has come up because I’m planning out a workshop for small businesses/freelancers and other pricing folks for London in May. […]

February 8, 2023
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Today’s question is about the impact of cost leadership on your brand. I’ll begin by defining the concept of cost leadership. The way that I teach it is that cost leadership means a business has the ability to be the low cost business in a sector through lower cost structures by quantity, leverage of manufacturing, […]

February 7, 2023
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I’ve had a few questions to answer on pricing and I’ll continue to post them here and offer some additional thoughts on an upcoming podcast… Today’s question is about why people continue to give away free tickets. “Papering the house” in the terms of the ticket industry. There are a number of reasons that people […]

February 5, 2023
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Hi! My research on pricing taught me that 69.6% of respondents wanted to know more about pricing strategies. You ask. You receive. I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. Let me share them with you this morning. Cost […]

January 23, 2023
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In 2015, I wrote a blog post on LinkedIn with the witty name: “Let’s Put This Bluntly: Discounts are For Dummies!” At the start of 2023, I saw articles pop up about Tesla’s rush to discount their cars to “drive demand” and I decided it was time to revisit the OG blog post to answer […]

January 22, 2023
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Hi! I’m still on our start-of-the-year pricing focus. Thanks for reading Dave Wakeman’s Business of Value! Subscribe for free to receive new posts and support my work.✓ Many of you took a few moments to share your thoughts on pricing with me last week: Thank you! If you haven’t already, give me 60 seconds to tell […]

January 21, 2023
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As I’ve been running my ongoing pricing survey, I got to think about ways that I can teach y’all about pricing that will help the concepts stick. This thinking led me to come up with the 3 Ps of Pricing: Let me explain: The Process: This is how you come to the price you are […]

pricing

Some notes on where organizations get pricing wrong…

Are There Brand Impacts to Cost Leadership?

Question: “Why Do People Still Give Away Free Tickets?”

6 Pricing Strategies You Should Consider

2023: Are Discounts Still For Dummies?

36.4% of people say: they don’t know their market…

The 3 Ps of Pricing

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