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pricing

6 quick ideas on setting a better price…

I’ve been doing some research on pricing lately because pricing is on everyone’s mind with inflation, economic uncertainty, and cost of living challenges. In business, pricing seems to be one of the most vexing issues that people deal with and too many marketers run straight away from the pricing decision. For that matter, too many […]
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A few thoughts on the “Fair Ticketing Act”

I saw the announcement of Live Nation’s support for a “Fair Ticketing Act” this evening. The first mention I heard of it was in Bob Lefsetz’s newsletter with his analysis which he mentions even makes him sound like he is supporting the man. But Bob clarifies that he is actually pro-artist. Bob’s analysis got my […]
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Are There Brand Impacts to Cost Leadership?

Today’s question is about the impact of cost leadership on your brand. I’ll begin by defining the concept of cost leadership. The way that I teach it is that cost leadership means a business has the ability to be the low cost business in a sector through lower cost structures by quantity, leverage of manufacturing, […]
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6 Pricing Strategies You Should Consider

Hi! My research on pricing taught me that 69.6% of respondents wanted to know more about pricing strategies.  You ask.  You receive.  I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies.  Let me share them with you this morning.  Cost […]
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2023: Are Discounts Still For Dummies?

         In 2015, I wrote a blog post on LinkedIn with the witty name: “Let’s Put This Bluntly: Discounts are For Dummies!”           At the start of 2023, I saw articles pop up about Tesla’s rush to discount their cars to “drive demand” and I decided it was time to revisit the OG blog post to answer […]
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