pricing Archives - Page 2 of 15 - Wakeman Consulting Group

Is a 6:30 Start Time the Answer to Declining Theatre Audiences?

November 21, 2023
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Hi- I’ve been following the experiment Ken Davenport has going with starting times for A Beautiful Noise on Brodway. Ken switched a Wednesday night show with a Thursday matinee performance and the results have been pretty compelling: Why do I bring that up today? Because I read two articles from ‘The Stage’ today that brought the need to […]

November 7, 2023
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Hey! A few links today: You can let me know what you think about these stories by email, DM, or in the Slack Channel. I’m always curious about what is working or not working. My neighbors go nuts at Halloween! Colby Fackler writes about sports being the business of rituals: I like this way of thinking. […]

October 18, 2023
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Hi! Join me for an end of the year planning session for 2024. The Wall Street Journal told me it is getting too expensive to have fun and I wanted to look at some of the numbers involved. Why? Because a lot of times numbers can be manipulated to tell you what you want to hear. Let’s […]

September 28, 2023
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Hi- I’m back from NYC where I had to juggle some things. It was more of a personal trip than a professional trip. So, everything had to be focused on the personal aspect. I did have one of my favorite things before I left: The sandwich of champions when my office was on West 45th […]

September 20, 2023
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Hi! Pricing seems to cause folks more panic than anything else they talk to me about: The list goes on… Does this ring true for you? At 1230 Eastern, today, Wednesday 20 September, I’m going to host a FREE webinar on pricing strategies called “Myth Busting: Shitty Pricing Strategies That Are Costing You Money.” In today’s […]

September 19, 2023
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Hi! Pricing! I’m doing a FREE webinar on Wednesday 20, September at 12:30 PM. It is for SMEs, freelancers, and solo consultants focused on busting pricing myths. Join me! This morning, I’ve got a few links to some stuff that I’ve been reading about a little lately. To the Tickets! Tickets for Good offers free […]

September 11, 2023
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Hey! Thank you for being here this morning. You might think that I am one of those people that is naturally a “marketing guy”. I don’t know if that is true or not. My biggest marketing mistake is why you might think that. What was it? In my early 20s, I helped open some nightclubs […]

pricing

Is a 6:30 Start Time the Answer to Declining Theatre Audiences?

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