pricing Archives - Page 15 of 15 - Wakeman Consulting Group

Is Your Pricing Model Broken?

January 5, 2017
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One of the big issues that almost everyone I talk with is pricing. “People won’t spend money,” goes one argument. “If I get them in cheap, I can raise prices later,” goes another. “Everyone is price sensitive,” goes another. And, on and on from there. The thing about this is that you are absolutely right […]

December 14, 2016
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That’s a big question I like to ask most of the time when I am talking with a prospect the first time we meet. I usually get a cocked head or a stunned look because in many cases, the person on the other end of the conversation has bought the conventional wisdom that they are […]

November 13, 2015
wakemanconsulting
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Pricing is one of the most problematic issues for companies. Why? Because we all struggle with the idea that we want to maximize our profit, but we don’t want to charge too much compared to the rest of the market. Unfortunately, when you think like that, you sell yourself short. In too many instances, we […]

pricing

Is Your Pricing Model Broken?

What Business Are You Really In?

Price for value!

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