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pricing

Better or CHEAPER?

  In today’s economy, we’ve become overwhelmed with choice. There is a seemingly infinite number of options for IT products, professional services, entertainment, nonprofit causes, whatever. The challenge that all of us are dealing with is that because our attention is so divided and the competition is so great that we have been forced into […]
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Don’t Charge By The Hour

One thing I hate to see is that people feel like they have to charge by the hour for their services…and its pretty simple, it isn’t ethical for the business owner and its a poor deal for the client. Here’s why… If you are a consultant that is being brought in for a specific problem, […]
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Pricing Strategies….Or Amazon vs. Apple

In my business selling tickets, I’ve always tried to compete on price and service.  While I can’t always beat every price, I can always control the service and usually the two together wins me most battles.  This got me to thinking about the iPad vs. Fire and pricing strategies in general.  I just got a […]
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Pujols vs. Pricing

I just opened my Google Reader and saw that Seth Godin posted a blog about pricing which came on the heels of reading the sports section and seeing the news that the St Louis Cardinals and their star player, Albert Pujols had called off negotiations for the season.   Pujols is probably the best player in […]
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NASCAR Is Struggling…But What Can They Do?

I’ve seen a lot of articles floating around the Internet recently about the struggles of NASCAR: failing teams, declining revenues, bottoming out attendance. If you poke around any kind of live entertainment, this is a challenge that isn’t unique for a lot of entertainment options. Anytime you see, 21 of 23 tracks have a big […]
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Is Your Pricing Model Broken?

One of the big issues that almost everyone I talk with is pricing. “People won’t spend money,” goes one argument. “If I get them in cheap, I can raise prices later,” goes another. “Everyone is price sensitive,” goes another. And, on and on from there. The thing about this is that you are absolutely right […]
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