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+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

pricing

ROI isn’t the Best Marketing Measure!

It isn’t want you make, but what you keep!  Focusing on ROI is the sign of a bad marketer.  Why it matters: Executives focusing on marketing’s ROI are showing a lack of knowledge about marketing’s value.  Executives didn’t get here alone. Too many marketers gave up their strategic position to focus on tactics.  A focus on ROI […]
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Set a pricing philosophy for your organization…

3. How To: Set a pricing philosophy for your organization:  Big Ideas: Mark Davis draws a line on pricing.  You still need research.  His words are music to the secondary market’s ears.  Mark Davis gave a quick interview to LVSportsBiz.com recently where he talked about pricing and why the Raiders will never dynamically price their tickets.  […]
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10 ideas from my upcoming pricing class

I’m working with the team at Maven on putting together a pricing cohort class for the fall. The first session is looking like a 3-hour workshop-type event where I teach small business owners, consultants, and solopreneurs how to set the right price.   I did a podcast with Giles Edwards a few weeks back and I went into […]
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5 Keys to Successful Strategy Formulation

Sign up for the weekly newsletter! Hey!  A few weeks back, I wrote about looking at strategy at 3 levels: Corporate level Brand level Marketing level Then, I wrote up 5 reasons that many strategies fail.  Today, I want to expand on that by sharing with you a few ideas for making certain that your strategies are […]
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Is the Theatre Too Woke or Too Expensive?

This is from ‘Talking Tickets’ my free weekly newsletter on marketing and selling the live event experience. Sign up today! The Road to Recovery: Are shows too expensive or too woke? Big Ideas: Art is meant to teach us how to deal with complicated topics.  Inflation is a challenge in a lot of places.  Think about […]
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Let’s Revisit Discounting!

Get this weekly email, FREE. Never miss an issue! I saw a lot of stuff on pricing. Last week I wrote about Target’s inventory glut and what that means for pricing as well.  Then, someone sent me a copy of the Redskins’ Father’s Day 45% off Opening Day ticket sale.  So that brought me back […]
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